In 2022, it seems like every company is taking a stab at creating a series of Non-Fungible Tokens (NFTs). Even celebs like Bella Hadid came out with an NFT project made in her image this past year. If you’re new to the world of blockchain and web3, these digital products can seem intimidating or even ominous. Technological advances have the potential to go too far and subtract from humanity. For example, algorithms show us content for our demographic. This means we could get stuck in an echo chamber of only hearing from people with the same opinions and background as us. Even Sci-fi movies show our job duties being replaced by AI’s. It can feel like we’re being taken advantage by social media and Big Tech.
Outside.io, The First Outdoor & Active Lifestyle NFT Marketplace, is part of Outerverse, a company making the initiative to create an NFT experience that actually benefits its patrons. They’re working on building a curated marketplace and creator platform on an energy efficient blockchain. They plan on releasing between 10-20 nature-themed series (with around 1,000 NFTs for purchase in each series) per year created in collaboration with recognizable outdoor brands and creators. Simply put, there will be between 10 and 20 images published and 1,000 times each image can be purchased. You’ll need to buy the Outerverse Passport to access their content. They plan on launching an Outside coin. Until then, you can buy the Passport with Solana (SOL), a cryptocurrency that got popular during the pandemic.
"Welcome to Outside.io, an outdoor community on a mission to promote wellness, diversity, and sustainability in the outdoors. Join us as we build the world’s first NFT marketplace dedicated to the outdoors. We’re minting with world-renowned athletes, brands, and non-profits. And everything’s designed for less screen time and more outside time. Join now for first access to all the drops in our marketplace, as well as the upcoming Outside coin."
Partnering with nonprofit organizations, Outside.io will dedicate a percentage of their profits to both Sustainability and Diversity, Equity, and Inclusion initiatives. Cryptocurrency is notoriously bad for the environment, so Outside.io has committed to being carbon-neutral. Their mission is to “Get Everyone Outside.” Check out their site to learn more about getting free gear, experiencing once-in-a-lifetime real world experience with athletes, joining community events, and more IRL.